All of us have had times when we're thinking one thing and it turns out to be something else entirely. As we get more life experience, we try to avoid making assumptions, but sometimes we still get caught up in it. Somewhere along the line most of us eventually learn to take a closer look before we assume.

Pay Attention ...
One of the things I love about radio is that it can be subjective and objective at the same time, for those in the office and for our listeners. But that requires that we listen in a different way. Creative and programming decisions can be based on fact, opinion, wishful thinking, or someone who refuses to recognize the truth.

Open Your Mouth ...
You are next in line for a promotion and when the job becomes open, you assume management will offer it to you. Instead, someone else who went after the position aggressively gets it instead. You assumed and lost out. No one can read your mind. You have to tell people what you want.

Everybody’s got an opinion, and that’s as it should be. But When it comes to commercial contemporary music radio, your opinion about the music should not interfere with the duties of your position. Here's a tune that air personalities will hear from time to ...

The whole discussion of AI (artificial intelligence) has many in a panic. Boys and girls, just because a restaurant puts cheesecake on the menu, it doesn’t mean everyone’s going to order a piece. It’s just another item added to the list. That’s the ...

This is an egocentric business with lots of diverse personalities. The common thread that runs through it is the desire to succeed. No school can prepare anyone for the reality of "money radio," as I call it. Success still boils down to developing our skills, being ...

It may sound simplistic, but the best way to keep growing and increasing your knowledge base is to keep a job. It’s about disciplining yourself. Many a job is lost because people talk too much, talk to the wrong people, or lack the ability to read situations. Too ...

There’s not a day goes by that someone from radio asks or complains about Nielsen Audios PPM (Portable People Meter). The person asking is usually a programmer of a younger targeted format. It's no secret that over the last year or so, that Top 40 Mainstream, Top 40 ...

The news and information cycle has been a 24-hour thing for some time now. We are inundated, it just keeps coming at us. Even when we go to check emails, there are always stories scrolling in front of our eyes for us to read, before we can even open our email. If ...

Leadership needs to display a clear path in its decision-making process. Good leaders get as much input as possible from everyone on staff. In situations that are considered successful, there's most likely been a consistent approach to planning and clarity in ...

Holiday hibernation is over and it's time to get back into the game. This is when the radio and music industries begin to climb into a new year. Time to let go of some dreams, revive a few past dreams, and be more accepting of yourself. Don’t Forget ... Air ...

I'm not telling you anything you didn't know. This is the time of year that the radio industry goes from stepping up the pace to becoming a part of holiday traditions and relaxed lifestyle. What You Do Is Important ... Air personalities need to remember that ...