Alphabet Jams

Done at KSFM in Sacramento where they played a version of Wheel Of Fortune on the air, giving out a letter every hour and taking a guess as to what the name or phrase was, until someone could put the pieces together and get it right for $1000. Like the “$10,000 Superstars”, or any kind of Scrambled Jams bit, I like it because it forces people to track the guesses if they want to play and win.

The Prize You’d Kill For

Another contest from the Great White North, this promotion offers a trip or front row tickets or something equally large to the winner of a giant paintball battle.

Boom Boom Bang

One of the stations has concert tickets and was looking for something to do outside that would overshadow what the competition will be doing across the plaza. The idea? Boom Boom Bang. A hundred balloons with prize slips in them. Step up, pull down a balloon, pop it, win whatever’s inside, including tickets and passes to the afterparty. It will be noisy, which is a great metaphor for Promotions. You want to be loud. Loud gets noticed.

Cash Or Dash One of the best car contests of the past couple of years was Newcap’s “Gone In Sixty Seconds” which is pretty much the way it sounds. You register your name and where you are weekdays during certain periods of the day. You listen for ...

The Summer Of 20 20 Free This is going to be an epic summer for concerts and on Tuesday night in Tampa we did battle training for all the shows that have coming up. If a football stadium is going to be filled with 70,000, you obviously want to be there, you want to look ...

SZA The Moment & Taylor Tuesdays From KRBE in Houston: Stream KRBE SZA The Moment by cprpromo | Listen online for free on SoundCloud Stream KRBE Taylor Tuesday 2 by cprpromo | Listen online for free on SoundCloud Stream KRBE Taylor Tuesday 1 by cprpromo | Listen ...

First Crack At April Fools A pool/hot tub business was doing some brainstorming last week. April Fools is not just for Radio. It’s a Saturday this year and what do we do on Saturday’s? We do remotes. So what if you broadcast from a client that has the ...

102.7 The Pole If you’re late to the dance so-to-speak, I’ve been having some fun with a bumper format in Kingston, Ontario. A bumper format is something you wedge in between the old format and the new one. Like Kung Pao in Norfolk or the Tone Loc stunts at ...

FNL One of the stations that has an actual Night show is looking for something that they can market him with during the warm summer months. I believe their exact phrasing was “He’s not doing us any good sitting in a nice airconditioned ...

Blizzards When Minnesotans are freaking out, you know it’s going to be bad. I’ve always looked at blizzards as one of the great opportunities to connect and engage. If you’re in the path and can unplug from syndicated and VT’ed programming, do. ...

A Podcast That You Might Not Have Heard From Amber and Tanner and Froggy 92.9 in Santa Rosa The Neighbor Dispute | Froggy 92.9 Click Bait In a lot of ways, we’re about as evolved as a Golden Retriever. In fact, they’re higher functioning on a lot of ...

God Bless The Silly People Blizzards are BIG day/s for social media because honestly, what else can you do? The ALWAYS quick-yo-react has been all over it since the first flakes on Tuesday and since they use “WTF” (Where Talk is Fun) anyway, they just ...