Meta released a few insights on why people use “Stories” which should better help you to understand the power of this content form and why we talk about them a lot; different ways to create impact.

Instagram and Facebook Stories are vertical videos or photos that disappear after 24 hours.

You can see them at the top of the Instagram and Facebook apps as well as in the news feed.

And Stories are immersive.

Look at how many people are consuming them:

• 7 in 10 agree Stories enable them to experience new things outside of their everyday life.
• 6 in 10 say Stories help them feel closer and more up-to-date with friends and the people/brands they follow.
• 6 in 10 also said Stories help them feel a part of a larger community.

Stories are hard to get enough of.

Meta is testing a subscription-based model, Meta Verified, where creators and users pay for not just verification, but increased reach, guaranteed customer service and more. Meta notes businesses can’t apply for Meta Verified just yet. [But] “Long term, ...

Twelve years ago this week, “Merge,” here on All Access launched. It was 2011, and All Access President/Publisher, Joel Denver, was the one with the foresight to know a column on the emerging social media space would be something of value. Here is a ...

Meta just released another study on the thoughts and behaviors of users on their platforms like Facebook, Instagram, Messenger, etc… And below are five key areas that stood out to help guide a greater mission for leveraging social media in order to have a more ...

For some time now, Instagram has been working to shift how we use the app away from our own curated social graph (the people, places, and things we follow), and more towards the TikTok-like in-app, interest-based, discovery experience. And this change means opportunity ...

iHeartMedia and Google have agreed to pay $9.4 million to settle FTC lawsuits over allegations of deceptive ads promoting Google’s Pixel 4 smartphone. 29,000 deceptive endorsements by radio personalities aired promoting their use of and experience with Google's ...

Burnout in general is a real thing. Add the mental strain of content creation and the stress can feel excessive. The following are some of the signs The Mayo Clinic list to spot if you or someone you know is heading for burnout (or already there). Cynical or ...

Facebook & Instagram want to be the best place for people to find and enjoy videos online. Whether it’s through short-form videos like Reels and Stories or longer-form videos with “on-demand” or going live, they took the time this week to explain the ...

As more brands use video for increased awareness, engagement, and growth in the social space, often there’s the misconception it has to be big, bold, and fancy. And that’s just not the case. (Which is great!) New research conducted by Meta found stronger ...

Being social and doing social are two very different things. "Doing social" requires no thought. "Being social" requires the mentality to serve, entertain, and to be so relatable we give others permission to be themselves. But all too often, the social space is made up ...