NuVoodoo was in Nashville last week for Country Radio Seminar 2023 - and what a great show it was. RJ Curtis and the team at CRS put together an amazing slate of sessions including solid insights that programmers could use to improve their stations, in-depth interviews with thought leaders, and lots of Country music from established and emerging artists. NuVoodoo was on hand to showcase the results of a massive library test undertaken on behalf of CRS for attendees.

We interviewed 2,817 Country music fans 18-54 to get opinions about a range of issues pertaining to Country music and Country radio. But our main goal was to get opinions about 716 Country music titles selected and vetted by current Country radio programmers and consultants that are part of the CRS Research committee. The titles were collected from current playlists and past music test lists spanning all the regions, stations, and broadcast chains. The mission and depth of this project gave us the opportunity to pick songs that are currently being played or that have had past spins and need to be health checked to see if they should be used to refresh Country libraries.

The start of the Spring book is less than two weeks away. With a tough season for revenue in an uncertain economy, owners are holding on to budgets... unless or until it's absolutely necessary to make any expenditure. If you're trying to come up with what to promote on ...

The second of three webinars showing off the results of the new VoodooVision nationwide consumer study is scheduled for Monday, March 6 at Noon Eastern/9 AM Pacific. This study of over 5,300 respondents ages of 14 and 54 is designed to guide marketers through the myriad ...

VoodooVision kicks off this Thursday, March 2 at 2 PM East/11 AM Pacific. It's a reimagining of the Ratings Prospects Studies we’ve been conducting for over a decade. This new study allows us to better serve a wide range of audio entertainment providers - but also ...

NuVoodoo's twice-annual Ratings Prospects Studies morph this year to what we're calling VoodooVision. This new perspective allows us to better serve with wider range of audio entertainment providers we're working with - but also allows us to better understand where ...

NuVoodoo's twice-annual Ratings Prospects Studies morph this year to what we're calling VoodooVision. This new perspective allows us to better serve with wider range of audio entertainment providers we're working with - but also allows us to better understand where ...

We've been conducting and presenting NuVoodoo Ratings Prospects Studies twice a year since founding the company in the wake of the Great Recession. Our studies have focused almost exclusively on the needs of the radio industry and featured samples comprised of respondents ...

The countdown of the nine most important things NuVoodoo learned about podcasting in the past year wraps up with finding #1 this week. It shows why new car infotainment systems are game changers for podcasting. You can watch the video here. All the recent news about ...

The countdown of the nine most important things NuVoodoo learned about podcasting in the past year is down to finding #2 this week. It shows the tremendous value of commercials in podcasts - when they're done well. You can watch the video here. As mentioned last ...

The countdown of the nine most important things NuVoodoo learned about podcasting in the past year is down to finding #3 this week. It shows paid podcasting isn't the barrier-to-entry we once thought it was. You can watch the video here. Working on screens for ...