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March 14, 2023
Where The Podcast Business Is HeadedAt last week’s Podcast Movement Evolutions conference, I moderated “View From the Top,” a panel with a wonderful group of top podcast executives to discuss the rapidly changing business and its direction in the future.
With us were Jeanine Wright, the COO of Wondery, James Cridland, Editor of Podnews, Daniel Albright, President/Co-Founder of Tenderfoot.TV, and Mayowa Ajayi, Managing Director at Guggenheim Partners. We discussed continued consolidation, monetization, content trends, YouTube, discovery and more.
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February 22, 2023
Steve Pratt Thinks Most Podcast Marketing Is WrongFighting for media attention is maddening. Social channels are jammed and less effective than ever. Just a few years ago you could pop a link into a Tweet and your podcast would be off and running. Today, regardless of platform, most posts don’t generate much ...
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February 2, 2023
Podcasting is doing fine; thank youIf you are reading the headlines about podcasting, you might be a little nervous. There has been a lot of confusing and contradictory chatter about what the drop in new podcasts in 2022 means. Has the podcast bubble burst? Are podcasts on the way out? Not ...
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January 13, 2023
Hey CES, Where is my Flying Car?This is part one of a two part column Walking the halls of CES in Las Vegas last week, it's seductive to get caught up in the whole “urgent disruption and innovation” frenzy. I’ve been to CES five times and witnessed significant, business-altering ...
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January 13, 2023
Hey CES, Where is my Flying Car? PART 2This is our second post about CES. The first “Hey CES, Where is my Flying Car?” is about innovation which often doesn’t happen as fast as prognosticated. What happened to autonomous cars, 5G and smart speakers? This post is about our business of audio ...
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December 6, 2022
The Ups And Down Of Audio In 2022The audio space has been on a wild ride in 2022. There were massive changes in every corner of the audio business; across consumption, marketing, organizational structure, and beyond. We're looking back to see what happened and offer a glimpse of what's next in 2023. ...
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November 15, 2022
The Local Podcast Opportunity – Ask Me AnythingWhen you think of podcasting, it is almost always about national podcasts. That appears to be changing. The next wave of podcasting growth is coming from locally-focused content. While the early days of local podcasting were populated with hobbyists, a larger ecosystem is ...
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October 13, 2022
Podcasting’s Paradox Of ChoiceWhy are podcast charts relatively stagnant, with so many marvelous and interesting choices available? Are the shows locked in at the top of the charts that much better, or is something else going on? Welcome to the paradox of choice. We are overloaded with options. ...
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October 3, 2022
The Rightsizing Of The Podcast BusinessThere are two conflicting narratives about the podcasting business today. The first is exploding growth, with revenues and audiences rocketing upward along with newly minted stars and breakthrough content. The other is ominous: most podcasts are no longer in production, ...
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September 15, 2022
The Most, And Least, Crowded Active Podcast CategoriesJust before the Podcast Movement conference, we released our most-read post ever. Along with Podnews.net editor James Cridland we analyzed the 4 million podcasts listed in Podcast Index and found only 13% had produced an episode in the last 90 days, and only 4% had ...