If you’re an on-air talent no doubt at some time you have been told, “the best show-prep is having a life”.

It’s been said so many times it almost feels like a cliché. It’s almost easy to dismiss.

There’s nothing wrong with the statement. In fact, it’s an important recommendation.

However, has anyone ever truly explained why?

I guess most people who have uttered those words don’t understand the science behind it. They say it because they instinctively believe it.

But there is science behind this instruction.

The study on creativity was able to conclude that what people create comes from what they see. Literally.

Researchers were able to prove that creative people see more material in the world around them than people with less creativity.

As you embark on your next creative project or piece of work, I invite you to think about it a little differently… What if you lowered your expectations Set the bar lower than you think is needed. What if there was no right or wrong? What if there was no good ...

We are in business to win. The secret to winning, and to the continuation of winning, is to build the best team. It is essential to form a cohesive group of individuals all working to achieve the same goal. Having a bulletproof strategy and flawless execution are ...

Rick Rubin is a legendary music producer and record company boss. He was responsible for popularizing HipHop in the 80s and has worked with a huge roster of stars ever since like The Red Hot Chilli Peppers, Metallica, Johnny Cash, Tom Petty, Neil Diamond, Justin ...

One of the greatest, and often under-used, strengths of radio is our ability to connect in the moment. We teach a simple concept to the talent we work with, the 4M’s of content, as it is our belief that great content is centered around the Moment, Mood, Market and ...

There’s been a lot of talk recently about interaction on the radio, and formats that put caller interaction at the center of the execution. The reality is great listener interaction has often been an integral part of many successful personality-driven shows. For ...

Set goals with the team. Explain the mission. Establish expectations. Tailor your approach to the talent. It's about helping them learn. It's about encouragement, not discouragement. Focus on inspiration and motivation, not fear. Feedback only about the ...

When working with shows and coaching personalities we talk about the 4M’s of content. Great content is centered around the Moment, Mood, Market and Music. We encourage personalities to think about creating content that is either relevant to the moment, reflective of ...

I feel fortunate to work with so many different shows and talent each week. I work with new shows and experienced shows, multi-player shows and individual talent. Every show has its unique strengths and its unique weaknesses, and my work is to help amplify the strengths, ...

What happens between the songs is the most important differentiator your radio station can have. Music is a commodity and easily duplicated. It's an important driver of a music station's success, but it's just the entry to the game, not the winning play. Successful radio ...