Creation

We're all different. Unique.

Creating new content depends on YOU and YOUR style.

Albert Einstein would take walks, singing to unlock his creative insight.

Stephen King "freestyles" -- writing his stories in parts, never fully knowing how they end.

This writer jogs, allowing the mind to wonder and ponder.

Often, creative writing either for on-air or off-air presentations is born out of necessity, not desire.

The programmer hears a stale liner, the seller gets an avail, the production head needs copy in 30 minutes -- rushed, distracted, cookie-cutter.

Try to find your creative sweet spot this week.

Take 30 minutes, same time, every day to create something new for your brand.

Vary your environment -- be collaborative if needed.

I almost guarantee it won't be sitting, staring at THIS computer, wishing for inspiration to leap from the keyboard.

Radio creative should be a reflection of YOUR vision ... YOUR personality.

It's the fun, right-brained ball of stuff that got us into this business anyway!

Creation takes a free mind and bold courage because, like all art, it's completely subjective.

And like comedy, without legislation.

There was a day where every station had a unique sound, not shipped in from "headquarters."

Let's make these days ... days in the past.