Find It Out There

"Discovery is seeing what everybody else has seen, and thinking what nobody else has thought."

-Albert Szent-Gyorgyi, Hungarian physiologist

Sometimes it's right before your very eyes -- or ears, in our case.

The radio world screams for new, fresh talent, but fails to pull the trigger and reverts to the well of "the usual suspects."

What would the music world be without Stevie Nicks, who was discovered in 1967 at a Young Life meeting by Lindsey Buckingham -- no Fleetwood Mac, as we know it today.

If Columbia Records had not directed contract producer Jim Messina to work with a new kid named Kenny Loggins -- well, you know. No one in the House At Pooh Corner.

In Los Angeles, Jimmy The Sports Guy on the KROQ morning show summoned the random services of a personal trainer named Adam and struck up a conversation about our business.

Now, Adam Carolla is a household name.

And that Jimmy The Sports Guy, who carries the last name Kimmel, also unearthed, as his intern, another talent named Carson Daly.

Looking for that spark to jumpstart YOUR morning show, but think that there's "a big lack of talent out there?"

Listen to Hot 95-7's Brad Booker tell his story about who he found serving pizza in Evansville:

"I stopped into the big pizza joint, Turoni's. After ordering the beer sampler, the server carded me and inquired why I moved to Indiana from New Orleans.

I told her I was there to do a morning show on (Hot 96) WSTO. She proceeded to inform me that she recently graduated from Ball State University, with a degree in Media Communications and was proficient in Pro Tools.

WHAT? The girl bringing our pizza knew Pro Tools?

She wanted to break into the business, but had no experience. Sarah was so witty and entertaining, I brought my boss in to meet her. Weeks later, she was our show's producer and the third voice.

Five years after hiring her and after three years as my partner, she is now waking up radio market #6!"

That's Booker & Sarah, market size #161 (Evansville) to #6 (Houston) -- simply by seeing what others saw. but thinking what no one else thought.

With the turmoil swirling in our business, it's primetime to take chances again.

Let's find it out there.