Eavesdropping: the REAL Show Prep

If you're like many air personaities, you sound like you're on the TELEPHONE with the listener when you're on the air. This perspective actually pushes the listener farther away from you.

Think of it this way, instead -- you're right BESIDE listeners, in the room or in the car with them. So instead of talking AT them, you're talking TO them.

When you meet someone face-to-face, you don't stick out your hand and say, "This is Seymour Farquad here," or "It's Seymour Farquad." That may be all right for a phone call, but not when you physically meet someone, uou shake hands and say, "I'm Seymour Farquad." You're just saying hello, not ANNOUNCING who you are.

(Plus, if you're "Seymour Farquad here," I -- the listener -- am repositioned as being "there," and all of a sudden we're not together in the room or the car anymore.)

In any format, it's a conversation, not an ANNOUNCEMENT.