Operators Standing By

Every market seems to have at least one local advertiser who runs the same spot 10 times a day. Even the worst-testing song in your library will score better, and cause less tune-out with multiple daily plays, than that spot.

Why are we spending tens of millions of dollars collectively to push HD Radio when we won't spend a fraction of that to improve the talent and content on the radio stations most people already listen to every day?

Our only hope for proprietary connection and loyalty is with talent and compelling content, not music.

Why do we expect our clients to spend their valuable money marketing on our stations when we won't spend money marketing our own product?

External marketing not only drives sampling, it sends a distinct message to potential clients and advertisers that we believe in the process.

Why are we, as an industry, not lobbying to change our relationship with AFTRA so we can stream our product seamlessly, as radio in Europe does?

Clearly, listening online, whether on your computer, or increasingly on your car radio and cell phone, is the future of radio.

Why are we settling for this?

Is this any way to run a business?