Why They Come Back

It's in our control

"Of Spotify's 60 million active users, 45 million listen free in exchange for being served ads; the other 15 million pay $10 a month for ad-free listening."

"Like so many other tech companies today, (Spotify) has responded to a challenge by deciding it needs to become everything to everyone. Total domination has a nice ring to it, but there's something to be said for doing one thing well."

"Unlimited access to a mediocre version of anything you want surely isn't what will keep users coming back."

That first quote is from Slate.com, the last two from Wired.com.

We've talked about this before: Only better is better.

Owners and operators of broadcast radio stations should pay attention to that last insight because it is certainly true.

"Unlimited access to a mediocre version of anything you want surely isn't what will keep users coming back."

Your station(s) need to surprise and delight every time we listen, not just in one or two segments of Morning Drive.

What Radio does better than any streaming service ever can is human-to-human connection.

We forget -- or ignore -- that at our own peril.

How frustrating and sad it will be if we let greed and short-sightedness cut those bonds.