Monday, July 11, 2011

With today’s PD often overseeing more than one station, let alone all the work that has to be done, it’s not-so-surprising that most PDs say they don’t/can’t listen to their station enough. 

Below is part of a recent column where I suggested you Take A Listening Day:

When I was a PD many years ago, I made it a priority, at least once a quarter, to get out of the office, hole up in a hotel with several radios and listen to my station and the my market.  I actually had a GM who thought I was taking a day off.  Puh-leeze.

You should do this with your PD:

* Pick a day.
* Get a hotel room, or a conference center room ... heck, it can even be your basement.
* Get a few radios and listen to YOUR station and key competitors.
* Bring spot and music monitor information so as you hear things you can cross-reference it.
* Start early, listen to morning drive through PM drive.

You will be amazed at what a truly productive day it is and what you discover about your station and your competitors.