Thursday, July 14, 2011

Need a quick Automotive idea?

Deal of the Day!  Invite the GM of a local car dealership to select a focal vehicle each day of the month.  Have him come in and cut the inside of a donut for the dealership’s Deal of the Day. 

Slot it into a fixed position in morning and drive and sell it to him like it’s a feature.  Take it one step further and make it a live spot with the air talent. 

It’s perfect for them and the best part it is it appeals to their ego -- and you know about car dealers’ egos!

Good luck!