Thursday, July 21, 2011

For the last several years, I‘ve tried to create an image in the buying community that we are a MARKETING ORGANIZATION not just a radio station or purveyor of spots.

We have so many marketing tentacles that can be mobilized for the benefit of our advertisers and can come together as a comprehensive marketing plan rather than buying a “schedule of :60s.”  Certainly that is a core component, but we can also offer:

Full-scale promotions
Endorsements
Live spots
Contesting
Event marketing
Sampling
All things digital:
Web banner
Video pre-roll
Mobile messaging
Social networking
Relationship marketing
Creative development
P.R.

There’s much more, but consider re-defining who you are and what you offer ... It goes so much further!!