Monday, July 25, 2011

We've all heard of cause-related marketing and more and more companies are looking to "kill two birds" by not only marketing their company, but demonstrating a community commitment.

American consumers of all ages are increasingly motivated to buy products that have a connection to a particular charitable or social cause. In one recent survey, consumers ranked "purpose" as a significantly more important reason to buy a product than design, innovation or brand loyalty, when quality and price are the same. More tellingly, nearly half of respondents ranked "social purpose" as the No. 1 factor.

Further color-coded cause marketing like the color pink associated with Breast Cancer charities is among the most popular.

Reach out to your local organizations and find tie-ins for your clients to not only grow your revenue, but share the good news of your and your clients' commitment to the community!