Wednesday, August 10, 2011

Following up on yesterday’s column regarding a sales training curriculum to recruit new sellers, I wanted to give you some specifics.

• 2 week program 
• 12 pre-qualified trainees paid a stipend for possible hire after the course
• Comprehensive curriculum over 2 weeks, 8 hours a day to cover all presented by various staff members and guests:
• Prospecting 
• Sales techniques
• Agency activity (presented by the head of a local agency)
• Creative
• Programming (hosted by the PD)
• Closing

You get the idea.  And if you can put a few bucks to it www.rab.com has great training materials!