Thursday, September 15, 2011

At the risk of sounding like a commercial for the RAB, I think it’s worth it. Below is a re-print of a Daily Sales Tip from John Potter of the RAB that I think is a good idea.

 Create a "Stimulus Package" for your advertisers. Blast your advertiser and prospect database with an e-mail with something like: "Hometown Stimulus Package from (Radio station)." Include some legitimate marketing or economic news within the body of the e-mail so it has benefit as well as a call to action to contact you for more details on how you can help them stimulate their business. If you need marketing or economic articles, you'll find them in rab.com's Articles On Demand section.