Monday, September 26, 2011

I saw this recently on the RAB Daily E-Mail “Radio Sales Today.”

Marketing consultant/author Michael Schrage has a great idea for your AEs. He suggests just as you should regularly go to the doctor for a checkup, you need to get a sales checkup.

You need to see a videotape or listen to a recording of yourself that captures how you look and sound when you pitch. What's good enough for your golf swing goes double for how you make your living.

Even if you saw a tape of yourself 18 months ago, you've changed. And even if it's for the better, you need to know.