Wednesday, October 19, 2011

I saw a piece from Dave Cyphers of the Cyphers Agency in Annapolis, MD, talking about the Push and Pull of utilizing social media. 

He outlines four points:

“Move in Next Door” -- Make sure your brand is everywhere your customers are -- and that goes beyond Facebook and Twitter to blogs, forums, review sites, Vlogs, etc.
“Invite them to your Party” -- If people are going to talk about you, they first need to know about you.  Consider all aspects:  Buzz marketing, Brand blogging, Loyalty programs, Ambassador programs, Influencer marketing and more.
“Offer Them A Drink” -- Engage them in a conversation.  Get them talking.  Find out all you can about them.  Use Social Media Firehose, Google Alerts, Blog Aggregators, Social Network Search
“Lend Them Sugar” -- Give them the tools they need.  Get on their side.  Provide tools to help them spread the message.  Dave Cyphers calls them Buzz Tasks.
“Join The Book Club” -- Check in once in a while.  Keep talking. Keep connecting and offer the bring the hors d’oeuvres.

It’s good stuff and they are good at it. For more you can check out www.TCAPushNPull.com