Monday, October 24, 2011

As we wind down the year and head into the holidays, you should also be
thinking about First Quarter 2012.  Below, are some points I made a month or
so ago in this column that I thought should be a good reminder to get things
together for 2012.

* Are you doing a special Q1 package?
* How about an advertiser incentive plan?
- Bonus spots
- Trip?
* Have you considered setting aside a day in December to do a Q1 phone
blitz or one-day sale?
* If your 2012 budget is done, take to AE level and distribute ... Yes,
I know it's early.  So should be your planning.
* Super Bowl, Valentine's Day, St. Patrick's Day all fall in Q1.  What
are you doing?

If you don't start now, it's going to be too late!