Wednesday, October 26, 2011

Here's another good point from John Potter at he RAB.

The RAB conducted a webinar this week called "Coffee is for Closers: New
Prospecting Tools to Close." (You may remember the movie Glengarry Glen
Ross, in which Alec Baldwin told the sales staff that the free office coffee
was only for closers.)

A question came up during the webinar: "Are direct-mail advertisers good
prospects for radio advertising?" Guest presenter David Currie, CMO of The
List, said direct marketers can be converted to radio most easily when you
present an integrated campaign that includes online advertising. Website,
mobile and social advertising increase a direct marketer's response rate
beyond on-air alone.

Target direct-mail advertisers and propose integrated marketing solutions to
close the deal. Then enjoy a cup of coffee.

In case you're interested:  Next week's webinar is on how stations make
money with social media and features guest presenter Lori Lewis, Digital and
Social Strategist at Jacobs Media. Register for webinars on rab.com, deep
link: http://www.rab.com/webcasts/webinars.cfm
<http://rabmarketing.org/t/21556/222667/1280/0/> .

Source: John Potter, VP/Training, RAB