Thursday, January 12, 2012

Take a “Listening Day.”

When I was a PD many years ago, I made it a priority, at least once a quarter, to get out of the office, hole up in a hotel with several radios and listen to my station and the my market.  I actually had a GM who thought I was taking a day off.  Puh-leeze.

You should do this with your P.D.:

* Pick a day.
* Get a hotel room or a conference center room ... heck, it can even be your basement.
* Get a few radios and listen to YOUR station and key competitors.
* Bring spot and music monitor information so as you hear things you can cross-reference it.
* Start early, listen to morning drive through afternoon drive.

You will be amazed at what a truly productive day it is -- and what you discover about your station and your competitors.