Monday, February 13, 2012

Okay, most of us watched the Super Bowl Sunday before last ... John Potter at the RAB had an interesting piece of info and a good recommendation:

Advertising Age reported this week:

-- 12.2 million social media comments during and after the game, a 578% increase over last year according to Bluefin Labs.

-- According to Twitter, 10,000 Tweets per second were posted in the final three minutes of the game.

Chat content was quite entertaining on sites such as ESPN.com. (For example: Following the New England penalty for 12 men on the field, one post said: "We're seeing the Patriots' innovative new 4-3-5 defense.")

Mobile made a winning play with marketers such as Chevy, Toyota and Pepsi creating second-screen experiences during the game. They extended their advertising by unlocking additional information, interacting with consumers and giving inside information about the game.

Marketers are no longer buying media in silos. The most successful are designing integrated campaigns using a variety of media, selecting each for its ability to support the campaign objectives.

The most successful radio salespeople are developing recommendations for advertisers that span a number of station media. Increase the depth of questions you ask advertisers during client-needs-analysis conversations. Find out what they are doing with social, mobile and web. Bring back a recommendation to include your broadcast, digital and event marketing opportunities. You will help your advertisers and yourself to be more successful.