Friday, February 17, 2012

Get out in front of avails....

Take a look at what you (and the market had on in Q2 of 2011).  You know those accounts that are repeat customers -- if not on your station, on a few others around you.

They might typically start availing Q2 buys in the next couple weeks. 

Why not gather your team and come up with a Big Idea, or clever twist on their buy and send it up now ... way ahead of the avail being released to the market.

You never know when they may like it so much, they go ahead and slot you in, pulling money off the table for other stations before it’s even availed.