Thursday, May 10, 2012

I saw a piece from Dave Cyphers of the Cyphers Agency in Annapolis, MD, talking about the push-and-pull of utilizing social media. 

He outlines four points:

* "Move In Next Door." Make sure your brand is everywhere your customers are -- and that goes beyond Facebook and Twitter to blogs, forums, review sites, Vlogs, etc.

* "Invite Them To Your Party"  If people are going to talk about you, they first need to know about you.  Consider all aspects:  buzz marketing, brand blogging, loyalty programs, Ambassador programs, influencer marketing and more.

* "Offer Them A Drink"  Engage them in a conversation.  Get them talking.  Find out all you can about them.  Use Social Media Firehose, Google Alerts, Blog Aggregators, Social Network Search

* "Lend Them Sugar"  Give them the tools they need.  Get on their side.  Provide tools to help them spread the message.  Dave Cyphers calls them Buzz Tasks.

* "Join The Book Club"  Check in once in a while.  Keep talking. Keep connecting and offer to bring the hors d'oevres.

It's good stuff and they are good at it. For more you can check out www.TCAPushNPull.com