Wednesday, May 16, 2012

Every client wants to own something and the 30/30 concept is one that works time and again for a variety of categories.
 
It works for the client because they are providing a solid information segment combined with a call-to-action commercial.  I know it takes more work on the creative front as they have to be updated more often than a traditional commercial, but especially when they involve a principal from the client's business, and they are hosting the front part of the informational :30, you introduce yourself to a new level in the relationship.
 
It's tried and true … is it for you?