Monday, June 25, 2012

One thing we have learned quite quickly with PPM: The Personal People Meter exposes weakness.

Instantly.

It's actual behavior, so if you are playing a song that's not right on target, a feature that drags on, or providing anything that is not within the realm of expectation of your audience, you are very vulnerable. 

Media Monitors provides a service called Audience Reaction. If you have not seen it, call and ask for a demo.  You can listen to a monitor and watch panelist reaction as the programming goes along…Meters in, Meters out, and you as a sharp GM with your PD can often know exactly why they left just by listening.