Thursday, June 28, 2012

Here's a touchy subject … voicetracking.  Of course, in principal, we're all against it as it defeats the "live and local" that is so important to all of us.

When to consider:

- You've run out of options for further cuts and corporate says they need another 10%
- You are running a "passive" music-formatted station. One that is almost entirely reliant
 on quantity and quality of music; i.e. AC, Oldies, some Rock, etc.
- You have the technical capability to effectively pull it off
- You have access to quality talent that is better or at least is as good as what you are 
 replacing for significantly less money