Monday, July 30, 2012

We are approaching the most wonderful time of the year … budget time!

I know. I know.

If you haven't started already, you will very soon.

Here are a few budget planning tips so you don't over-promise and find yourself in the same position next year as you are now … Today, we'll focus on revenue:

• Look at a five-year history across multiple platforms
• National vs. Local
• Direct vs. Agency
• Monthly flow of business
• NTR
• Digital
• Ratings
• Sell-Out Percentages
• Average Unit Rates
• Market Revenue
• Have a deep meeting with your PD
• Ratings expectations for 2013 … the real expectations
• What will help or hinder reaching those goals?
• What competition means to reaching those goals?
• Re-examine your sales staff at every level
• Management
• Commission plans
• Bonuses
• Staff

More tomorrow…..