Tuesday, August 28, 2012

Noted programmer Richard Sands recently published, "Everything I've learned in radio from A to Z" on his Facebook page www.facebook.com/thesandsreport

I just love this. Here are couple of my faves ... then go read them all and share them with your PD and programming team.

L is LOCAL: This is the most important concept for radio's long-term survival in this digital world. EVERY mic break should have a local element. Street name. Highway. Town name. Local hotspot. EVERY break.

Q is for QUESTION EVERYTHING. Just because it's "always been done that way" means nothing now in the on-demand You Tube/'smart phone as my personal radio" era.

Now go read the rest of it using the link above.