Friday, August 31, 2012

Do you know your partners that well?

By partners, let's define them as those that may not be spending money with your station, but do help your operations.

They could run events that they allow you to sell into. They could be key record company representatives who play by the rules and also help your station. They could be key community leaders who make great introductions. They could be leaders of networking groups.

Don't spend all your time with those that give you money ... (although they should get MOST of your time), but make sure you know these OTHERS, that also can help a great deal on many levels!