Friday, September 21, 2012

Do your own "Upfront!"

You've heard about these put on by television networks where they host elaborate presentations at places like Carnegie Hall and Radio City Music Hall to preview the new year and lay in their base business with large advertisers.

They invite all the key agency people and marketing people from major companies, bring in big stars, have world-class entertainment and really put on a "show."

We're in show business too.

Why not host your own upfront presentation! Get together a quality local venue, bring your talent, maybe a strong music performance, and roll out what's great about your station. It's a real chance to showcase all you can do, schmooze clients, and then talk business!