-
Monday, October 15, 2012
October 15, 2012
Have an opinion? Add your comment below. My name is Joe GM. 10 Years ago I had 1 AM & 1 FM station. Now I'm running a "cluster" of stations for a really big company...
-
As we wind down the year and head into the holidays, you should also be thinking about First Quarter 2013. Below, are some points I made a month or so ago in this column that I thought should be a good reminder to get things together for 2013.
- Are you doing a special Q1 package?
- How about an advertiser incentive plan?
- Bonus spots
- Trip?
- Have you considered setting aside a day in December to do a Q1 phone blitz or one day sale?
- If your 2013 budget is done, take to AE level and distribute...Yes, I know it's early. So should be your planning.
- Super Bowl, Valentine's Day, St. Patrick's Day all fall in Q1. What are you doing.
If you don't start now, it's going to be too late!
-
-