Wednesday, October 24, 2012

Yesterday, we shared some information regarding holiday shopping intentions from a PriceGrabber research study. Today, it's the National Retail Federation data:

According to NRF's holiday consumer spending survey conducted by BIGinsight, the average holiday shopper will spend $749.51 on gifts, décor, greeting cards and more, up slightly from the $740.57 they actually spent last year

NRF is forecasting holiday sales will increase 4.1% to $586.1 billion.*

According to the survey, the biggest portion of shoppers' budget this year will go towards gifts for family members with the average person planning to spend $421.82 on children, parents, aunt, uncles and more.

Additionally, people will spend $75.13 on friends, $23.48 on co-workers and $28.13 on others, such as pets and community members.

Consumers will also spend on food and candy ($100.76), greeting cards ($28.66) and flowers ($19.55.)

When it comes to decorations, the average person will spend $51.99, up from $49.15 last year and the most in the survey's history. Total spending on holiday décor will reach $6.9 billion.