Thursday, January 17, 2013

Re-define who you are.

For the last several years, I've tried to create an image in the buying community that we are a MARKETING ORGANIZATION not just a radio station or purveyor of spots.

We have so many marketing tentacles that can be mobilized for the benefit of our advertisers and can come together as a comprehensive marketing plan rather than buying a "schedule of :60s." Certainly that is a core component, but we can also offer:

Full-scale promotions

• Endorsements
• Live spots
• Contesting
• Event marketing
• Sampling

All things digital:

• Web banner
• Video pre-roll
• Mobile messaging
• Social networking
• Relationship marketing
• Mobile

Creative development

P.R.

There's much more, but consider redefining who you are and what you offer. It goes so much further!