Monday, February 4, 2013

Do you seize the MOMENT?

Last night, we all watched the Super Bowl, and while many advertisers shelled out $3.8 - $4 million for a 30-second spot ... a few took it a step further!

When the power outage occurred, Oreo, quick to extend the life of the spot that aired early in the blackout tweeted, "YOU CAN STILL DUNK IN THE DARK!" Love it!

Tide, after a great spot with the Montana stain, and the Ravens fan wife washing it with Tide tweeted, "We can't get your #blackout, we can get your stains out."

And Audi, a competitor to the Mercendes Benz SuperDome tweeted that they were sending LED lights over to the Dome!

Ask yourself, and your PD, and even your sales manager if they are ready to seize the moment?