Tuesday, March 19, 2013

Live like a listener. Here's a great exercise for you and your PD to do with your morning hosts one morning. Meet at the station early and do the following ...

* pile into one car and go get stuck in traffic
* travel the most common routes around your area
* notice things like:
- are people traveling alone or are they car pooling
- can you tell their "mood."
- ask yourself how genuinely relatable are we to what's going on.
* Listen to your competition
- chances are, your morning host has never really listened to the competition
- does your competition provide better or necessary information
- in what context can you provide better service elements

I guarantee you will learn a lot. Make sure you follow-up, meet with your hosts the next day after their show or the day after and ask them what they learned.