Friday, May 3, 2013

Most of us know Fred Jacobs, the legendary consultant most noted in the Rock format, but talk about re-inventing his business ... his company has become a leader in all things digital as it applies to your station as well as being the preeminent developer of radio station apps.

All that aside, he had a great point on a recent jacoBLOG about the Dollar Shave Club and why this guy uses radio exclusively to spread the word.

Play this for your sales staff. http://jacobsmediablog.com/2013/04/23/radio-helped-the-video-star/