Tuesday, June 4, 2013

A recent story in Retailing Today talked about how Young Adults spending is impacted by "Green Behavior."

Here are some stats:

• Among the research findings, 26% of adults said that environmental issues are either "extremely" or "very" important to them when deciding which products or services to purchase, a number that has remained consistent across gender, geography, education and income.
• The results remain little changed over the years: 27% of U.S. adults said environmental issues were extremely/very important to their purchasing decisions
• The story is quite different, however, among the youngest of U.S. adults. Nearly a third (31%) of 18-24 year-olds claim to take environmental issues into consideration when making purchases, a number which has steadily risen from 24%.
• Americans also continue to show a preference for products and services that are "green," with 79% seeking out green products
• 31% of U.S. adults say they are willing to pay extra for a green product.
• Again, however, 18-24-year-old U.S. adults show a striking change: 35% say they are willing to pay extra for a green product

Do you have prospects that embrace a "green profile?" And, does your station deliver that younger audience? Read and heed!