Wednesday, June 5, 2013

Do not fake it.

When was the last time you, Mr. GM, attended a typical station event -- not the big one where everyone on your staff has to be there, but a car dealer remote or a charity appearance?

Does your promotional staff do what it takes to get by, or do they embrace EVERY opportunity to create a "raving fan" with every potential listener at these events?

The next time they come to you and say, "We don't have anything to give away and we need to buy more T-shirts," find out what they're doing with them. Faking it, by handing them over the table, or engaging them as prospective "fans?"

And if you don't know this already. Shame on you.