Thursday, June 13, 2013

Here's a touchy subject ... voicetracking. Of course, in principal, we're all against it as it defeats the "live and local" that is so important to all of us.

When to consider:

* You've run out of options for further cuts and corporate says they need another 10%
* You are running a "passive" music-formatted station. One that is almost entirely reliant on quantity and quality of music; i.e. A.C., Oldies, some Rock, etc.
* You have the technical capability to effectively pull it off
* You have access to quality talent that is better or at least is as good as what you are
replacing -- for significantly less money.