Wednesday, June 19, 2013

Welcome to the second half of the year. In just two weeks, we start the second half! A couple weeks ago, I encouraged you to do a full review for both sales and programming analyzing what you "wanted" to in the first half and what you actually "accomplished."

I would encourage you to break it up a bit for second half:

* Change the day of regular meetings – small thing, but it will help get out of a rut
* Challenge your PD and Sales Manager to work together on a program that will drive revenue and create listener benefit for the Holiday season
* Shake up some accounts – Has Suzie held on to a big potential account for too long with no business on the books? Move it.

Start the second half with a fresh outlook and do something DIFFERENT!!