Wednesday, June 26, 2013

Need a quick Automotive idea?

Deal of the Day! Invite the GM of a local car dealership to select a focus vehicle each day of the month. Have him come in and cut the inside of a donut for the dealership's Deal of the Day.

Slot it into a fixed position in morning and afternoon drive and sell it to him like it's a feature. Take it one step further and make it a live spot with the air talent.

It's perfect for them and the best part it is it appeals to their ego --and you know about car dealers' egos!

Good luck!