Thursday, June 27, 2013

Yesterday, this column gave you a quick idea for the Automotive category. Today a couple tips ... We recently invited a local automotive GM into our sales meeting and he promised total candor and said our staff could ask him anything. Here are some random quotes from him:

* "I decide in the first five minutes whether or not I'm going to do business with a media rep."

* "Don't come to my store on Mondays ... I'm trying to catch up from the weekend ... or the last few days of the month ... Thursdays and Fridays are good."

* "Once you get us, if you take care of us, we'll be with you for a long time"

* "We like to engage ... people bust our chops all day long trying to get the best deal ... So I'm going to do it to you ... I want to see how good you are ... plus, it's fun!"