Monday, July 8, 2013

We are approaching the most wonderful time of the year ... budget time!

I know. I know.

If you haven't started already, you will very soon.

Here are a few budget planning tips so you don't over-promise and find yourself in the same position next year as you are now....Today, we'll focus on revenue:

* Look at a five-year history across multiple platforms
National vs. Local
Direct vs. Agency
Monthly flow of business
NTR
Digital
Ratings
Sell-Out Percentages
Average Unit Rates
Market Revenue
* Have a deep meeting with your PD
Ratings expectations for 2014 ... the real expectations
What will help or hinder reaching those goals?
What competition means to reaching those goals?
* Re-examine your sales staff at every level
Management
Commission plans
Bonuses
Staff

More tomorrow.....