Tuesday, September 10, 2013

By now you know I'm a huge fan of Seth Godin ... for all the obvious reasons! If you don't you should subscribe to, or at least check in on his blog.

One of his blog posts (below) was titled "Too long." Read this in the context of your station:

- your meetings
- your sales presentations
- your on-air promos
- could a client communicate in a :30 what you took to a :60

"Too long"

You're going to hear that more and more often.

The movie, the book, the meeting, the memo ... few people will tell you that they ran short.

(Shorter, though, doesn't mean less responsibility, less insight or less power. It means less fluff and less hiding.)