Monday, October 7, 2013

I recently attended a seminar with a client who invited me as his guest. It is a group of CEOs and owners of small to medium-sized businesses; this is where they get business coaching. This particular seminar dealt with "Marketing."

I was curious, so I went. A local and respected agency head presented the very basics of marketing to a group of people who weren't that versed on the subject.

We all did various exercises, such as defining your target market, naming the needs and wants of people who buy in your industry, and why they buy.

We also had to list things people hate about buying in our industry. Once we completed the list, we then had to discuss it with the person sitting next to us.

What an eye-opener!

Try it. Ask your Sales Managers to make a list of those same things and discuss. You'll find, as I did, not only does it shed some light on something you often don't want to think about, you will also see what is controllable so you can address it immediately.