Friday, October 17, 2014

As we wind down the year and head into the holidays, you should also be thinking about First Quarter 2015. Below, are some points I made a month or so ago in this column that I thought should be a good reminder to get things together for 2015.

• Are you doing a special Q1 package?
• How about an advertiser incentive plan?
• Bonus spots
• Trip?
• Have you considered setting aside a day in December to do a Q1 phone blitz or one day sale?

If your 2015 budget is done, take to AE level and distribute...Yes, I know it's early. So should be your planning.

Super Bowl, Valentine's Day, St. Patrick's Day all fall in Q1. What are you doing.

If you don't start now, it's going to be too late!