Friday, November 21, 2014

As we wind down the year and head into the holidays, you should also be thinking about First Quarter 2011. Below, are some points I made a month or so ago in this column that I thought should be a good reminder to get things together for 2011.

Are you doing a special Q1 package? How about an advertiser incentive plan?

* Bonus spots

* Trip?

Have you considered setting aside a day in December to do a Q1 phone blitz or one-day sale?

If your 2015 budget is done, take to AE level and distribute ... Yes, I know it's early. So should be your planning.

* Super Bowl, Valentine's Day, St. Patrick's Day ... all fall in Q1. What are you doing?

If you don't start now, it's going to be too late!