Tuesday, January 20, 2015

Yes, the Super Bowl is still almost a couple weeks away, but now's the time to start thinking about the "Madness!" -- March Maness, that is...

The much-salivated-over college basketball season is well underway and March Madness looms. Put together bracket contests -- both online and offline -- and sell them to retailers and brands. You'll drive website traffic and drive customers into the stores and dealerships of participating sponsors for their chance to win big money and sponsor-provided prizes.

Be sure to have promotional risk coverage on those Big Money wins. You'll find promotional risk companies such as SCA Promotions often have turnkey programs ready for implementation.